The Cross-Platform Report: How and Where Content is Watched
According to the latest Nielsen Cross-Platform Report, Americans spend nearly 35 hours per week watching video across screens, and close to another five hours using the Internet on a computer....
View ArticleAfrican-American Millenials Consume Less TV Than Their Boomer Elders
The average African-American viewer watches nearly seven hours of television daily, almost 2.5 more hours per day than the average viewer in the U.S., according to the new Nielsen report,...
View ArticleWorldwide, Internet Ad Spend Grows More than Other Media in First Half of 2012
Advertising is on the rise around the globe and across nearly all media types, according to Nielsen’s Global AdView Pulse report. Gains in areas such as Internet (+7.2%), radio (+6.6%) and TV (+3.1%)...
View ArticleCase Study: Local Network Affiliate Finds Promo Success
As local TV affiliates continue to labor for daily news ratings and vie for inventory, an effective promotional campaign remains an important part of ratings success. In fact, while studies have shown...
View ArticleDigital Shopping: What You Need to Consider
E -commerce solutions fulfill shopper needs in ways that brick-and-mortar channels cannot match. As a result, digital shopping has transformed entire industries, such as music, books and travel. A new...
View ArticleGlobal Consumer Confidence in Subdued Holding Pattern During Q3
Global consumer confidence increased one index point in the third quarter of 2012 to a score of 92 as consumers are caught between very slow improvement in some regions, and the threat of further...
View ArticleGlobal Recessionary Sentiment Grew in Q3 2012
According to the latest Nielsen Global Consumer Confidence and Spending Intentions Survey, 62 percent of global respondents said they were in a recession—an increase from 57 percent the previous...
View ArticleGlobal Consumer Confidence Shows Minimal Shift in Global Discretionary...
Global discretionary spending patterns remained stable and relatively unchanged from the previous quarter and last year, according to Nielsen’s Q3 Global Survey of Consumer Confidence and Spending...
View ArticleExploring the Consumer Media Universe
From televisions and smartphones to tablets and game consoles, Americans are consuming content on every device under the sun— the latest versions of which will be on display this week at the 2013...
View ArticleSports on the Go
From stats and scores to game footage, sports are a big player in mobile content. According to Nielsen’s 2012 Year in Sports report, nearly 60 percent of smartphone and tablet owners who accessed...
View ArticleRapid Returns: Optimizing Direct Response with Electronic Verification
By Kevin Svenningsen, SVP, Media Tracking Services and NTS Client Service, Nielsen, and James Vanek, Account Executive, Tracking Services, Nielsen The world moves pretty fast. In the world of direct...
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