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The Cross-Platform Report: How and Where Content is Watched

According to the latest Nielsen Cross-Platform Report, Americans spend nearly 35 hours per week watching video across screens, and close to another five hours using the Internet on a computer....

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African-American Millenials Consume Less TV Than Their Boomer Elders

The average African-American viewer watches nearly seven hours of television daily, almost 2.5 more hours per day than the average viewer in the U.S., according to the new Nielsen report,...

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Worldwide, Internet Ad Spend Grows More than Other Media in First Half of 2012

Advertising is on the rise around the globe and across nearly all media types, according to Nielsen’s Global AdView Pulse report. Gains in areas such as Internet (+7.2%), radio (+6.6%) and TV (+3.1%)...

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Case Study: Local Network Affiliate Finds Promo Success

As local TV affiliates continue to labor for daily news ratings and vie for inventory, an effective promotional campaign remains an important part of ratings success. In fact, while studies have shown...

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Digital Shopping: What You Need to Consider

E -commerce solutions fulfill shopper needs in ways that brick-and-mortar channels cannot match. As a result, digital shopping has transformed entire industries, such as music, books and travel.  A new...

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Global Consumer Confidence in Subdued Holding Pattern During Q3

Global consumer confidence increased one index point in the third quarter of 2012 to a score of 92 as consumers are caught between very slow improvement in some regions, and the threat of further...

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Global Recessionary Sentiment Grew in Q3 2012

According to the latest Nielsen Global Consumer Confidence and Spending Intentions Survey, 62 percent of global respondents said they were in a recession—an increase from 57 percent the previous...

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Global Consumer Confidence Shows Minimal Shift in Global Discretionary...

Global discretionary spending patterns remained stable and relatively unchanged from the previous quarter and last year, according to Nielsen’s Q3 Global Survey of Consumer Confidence and Spending...

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Exploring the Consumer Media Universe

From televisions and smartphones to tablets and game consoles, Americans are consuming content on every device under the sun— the latest versions of which will be on display this week at the 2013...

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Sports on the Go

From stats and scores to game footage, sports are a big player in mobile content. According to Nielsen’s 2012 Year in Sports report, nearly 60 percent of smartphone and tablet owners who accessed...

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Rapid Returns: Optimizing Direct Response with Electronic Verification

By Kevin Svenningsen, SVP, Media Tracking Services and NTS Client Service, Nielsen, and James Vanek, Account Executive, Tracking Services, Nielsen The world moves pretty fast. In the world of direct...

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